The short promotional film I made last year (co-directed with Tobias Fouracre at TANDEM) for Transport for London has been re-released today on the TfL YouTube channel. I've recently been asked by TfL to make a few updates to the film to reflect their continuing development of the tfl.gov.uk website.
Start Your Own Journey depicts a journey into London using the TfL website along the way to provide travel information whilst on the move. The film shows how the tfl.gov.uk website now offers improved functionality to mobile users including location-based information and real-time travel status updates.
The film was made using stop-motion animation to depict a symbolic journey through the city, but simultaneously through the virtual environment of travel information and real-time data. We also think that this treatment helps introduce the TfL Journey Planner as an appealing and user-friendly aid to negotiating the city.
I'm looking to make more informational and promotional web films directly for clients this year. Whether using live action film or graphical animation techniques, such films can help to convey ideas to customers and bring clarity to complex or hard-to-describe conceptual messages.
Please do get in touch if you have a commercial project in mind which might benefit from a promotional film. I've made many TV commercials and promotional films using a variety of techniques and can certainly bring an appropriate and unique treatment to your project too. More of my work in this field can be found at http://www.chrisgavin.com/p/corporates.html
